NOLCHA FASHION WEEK: LONDON

November 19, 2007 New York, NY – After the thriving success of Nolcha Fashion Week: NYC 2007, which was featured on Fashion TV and attended by fashion industry elite including Lord and Taylor, Bergdorf Goodman, Bloomingdale’s, Cosmopolitan, and Vogue, Nolcha is proud to debut Nolcha Fashion Week: London 2008.

Nolcha is thrilled to host the exclusive Nolcha Fashion Week: London February 11th - 16th 2008 at the opulent Penthouse in the renowned May Fair Hotel. Be greeted off of the private elevator, take a glass of champagne and enjoy a chocolate delight as you enter a world of sleek design, harmonious tones, luxe fabrics and incredible talent. Models will unveil the beauty of international fashion collections down the marble runway and guests can enjoy the timber-decked terrace with panoramic views over London . This intimate showcase allows designers the opportunity to mingle with and European press, buyers, stylists and industry figures. Unlike other mainstream fashion events Nolcha understands the strategy to build a successful brand in an international realm.

Selected designers showing at NFW: London are; Jazmin Whitley of ‘Li Cari’ who is the focus of the VH1 Fashion documentary, CATWALK which will also cover her participation at NFW: London . Whitley is pleased to have been recently named the US Spokesdesigner for My Fashion Initiative. www.shoplicari.com . Elga Naldy is the designer of ‘HOUSE OF ELGA’. Her design character is voluminous silhouette with choices of colors that are strong and bright. Elga’s signature is exquisite embroidery using many Swarovski crystals, fancy stones and nice beads. Also, Nolcha is proud to announce the official shoe and handbag sponsor of NFW: London as Isabella Zocchi Designs sponsored by My Fashion Initiative. States Nolcha Fashion Director Yolande Letshou, “Zocchi’s designs are a natural fit with NFW: London as her collection is both ultra luxurious and exclusive.”  www.isabellazocchi.com

About Nolcha Fashion Week: London (www.nolchafashionweek.com):

Nolcha Fashion Week (February 11^th – 16^th, 2008) is where fashion ideas will start, where talents will flourish and where prosperous businesses will be born. Nolcha promotes and supports international fashion on the runway, in seminars and trade networking. Selected designers unveil their collections to a professional audience of press, buyers and industry figures from around the globe. Nolcha FashionWeek: London will be held in The Penthouse Suite,The May Fair Hotel,